Venus in Aries

Venus in Aries is the outerwear brand I founded and am developing. This project encompasses the complete brand identity I designed to define its core ethos: the fusion of bold, martial energy (Aries) with beauty and craftsmanship (Venus). The visual system I created—from the logo and custom typography to the garment tags—is designed to feel like modern armor: strong, iconic, and timeless. It needed to be as meticulously crafted and impactful as the clothing itself, capable of standing out on a hangtag or a business card handed to a stockist. This identity is the foundation for all brand touchpoints, directly applied to the inaugural collection showcased elsewhere in my portfolio.