Blue Heritage

As part of the Blue Heritage rebranding, I designed the logo to reflect the brand’s focus on personalization, individuality, and self-expression. Featuring bold, stacked typography and a modern color palette of deep, rich black and indigo tones with a vibrant golden accent, the logo creates a dynamic, empowering statement. This logo serves as a cornerstone of the brand’s strategy to inspire customers to customize their denim, aligning seamlessly with emerging trends such as DIY culture and hyper-personalization. Designed with versatility in mind, the logo is crafted to function effectively across multiple applications, including as a sticker or stamp on denim tags and packaging, reinforcing the brand’s invitation for customers to make their products uniquely their own.